E-Brochure

5

Years of
presence

experience

“Actively working in Odisha for over 5 years, focusing on empowering women through economic advancement, promoting sustainable livelihoods, and improving Gender Equality.”

1

Lakh SHG
Reached

Reach

“Pivotal in reaching over 1 Lakh SHGs across Odisha, empowering women through capacity-building initiatives on gender-related issues. By educating them about key laws supporting women's rights, PCI has fostered awareness and strengthened their ability to advocate for equality and justice.”

1380

Prerna Kendras
established

People affected

“PCI has been instrumental in influencing and advocating with OLM to establish over 1380 Prerna Kendras across 64 blocks in all 30 districts of Odisha. Currently, PCI is supporting plans to scale this initiative to 2,866 Prerna Kendras across 168 blocks, ensuring wider reach and empowerment.”

65000

+

Cases
Registered

People affected

“PCI's GSLP modules and gender campaigns have empowered women to build their capacities and amplify their voices, enabling 65,000+ women to step forward and register cases at Prerna Kendras for various gender-related issues. These impactful programs have transformed the lives of vulnerable communities across Odisha.”

Our Vision

To create a society where women are empowered, aware of their rights, and have the agency to negotiate power dynamics, access essential services, and live free from gender-based violence and discrimination.

Our Mission

To implement community-led, gender-transformative interventions across rural and marginalized populations, improving women’s access to social entitlements, increasing their ability to combat gender-based violence, and fostering a supportive environment for sustainable empowerment.

Core Pillars of the GTM Program

Empowerment of Women
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Empowerment of Women

Through Self-Help Groups (SHGs) and Community Leaders, the GTM empowers women by increasing their knowledge of gender rights, entitlements, and opportunities. Women are supported in addressing power dynamics, both at home and within their community.

Empowerment of Women
Addressing Gender-Based Violence
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Addressing Gender-Based Violence

The program includes targeted interventions to reduce violence against women. Gender Resource Centres (GRCs) and Gender Forums are established at various community levels to provide support, counselling, and referral services to women in distress.

Norm shifting
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Norm Shifting

A key aspect of the GTM program is shifting the harmful social norms that perpetuate gender inequality. This is achieved through: Formative Research on social norms, Interventions and Community Dialogues to foster gender-equitable behavior, Vulnerability Mapping to identify high-risk areas and individuals

Norm shifting
Systematic change
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Systemic Change

Collaborating with government bodies like the State Rural Livelihood Mission (SRLM), the GTM model ensures that gender-sensitive strategies are embedded into state-level policies, creating an enabling environment for women’s empowerment at a larger scale.

Key Impact Areas

Increased Knowledge and Agency

Increased Knowledge and Agency

Women gain knowledge about their rights, enabling them to advocate for themselves and others.

Reduced Gender-Based Violence

Reduced Gender-Based Violence

Empowered women and community sensitization reduce incidences of violence.

Improved Access to Entitlements

Improved Access to Entitlements

Women experience greater access to social entitlements and legal support, helping them secure a better future for themselves and their families.

Enhanced Control over Livelihoods

Enhanced Control over Livelihoods

GBV survivors are empowered to access economic advancement opportunities and have better control over their livelihoods.

GTM Reach

Since its inception in 2019, The Gender Transformative Model (GTM) has driven significant, measurable change in communities by advancing gender equality and fostering social inclusion.

GTM has reached out to
SHGs Reached

107421

SHGs

CLFs

9943

CLFs

GPLFs

1379

GPLFs

Women Reached

1074210

Womens

GTM in Odisha Leading the Way
Findings from the Round 2 ID Insight Evaluation Report

Highest SHG Training
Attendance

87%

of SHG women in Odisha attended a training session, the highest across the states.

Strong Awareness of Gender Facilitation Centres (GFCs)

66.7%

of SHG women in Odisha are aware of GFCs, the highest among all states.

Top GFC
Usage

24.5%

of SHG women in Odisha use GFCs, the highest, though usage remains low across states.

Most SHG Women Have G-CRP Contact

74%

of SHG women in Odisha have the contact information of their Gender CRPs (G-CRPs).

orissa leading

G-CRPs as Preferred ResourcG-CRPs as Preferred Resource

Odisha is the only state where G-CRPs are the most preferred resource for SHG women seeking support for government-issued documents and entitlements.

Successful Swayam StrategySuccessful Swayam Strategy

Odisha’s Swayam strategy, involving a dedicated Gender CRP cadre and physical proximity of GFCs to GP offices, has fostered greater interaction and success.

Effective Support for WomenEffective Support for Women

G-CRPs in Odisha report no major challenges in supporting women with Gender-Based Violence, social entitlements, and property rights.

Support from Local LeadershipSupport from Local Leadership

Odisha's G-CRPs find Sarpanchs to be appreciative and supportive of their work.

Our Partners

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Case Studies

Women Empowerment Amidst Domestic Violence

Women Empowerment Amidst Domestic Violence

Breaking the Chain 5 min read

Widow’s Journey of Resilience

A Widow’s Journey of Resilience

From Tragedy to Triumph 5 min read

In The Face Of Domestic Strife

In The Face Of Domestic Strife

Finding Hope And Help 5 min read