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GTM Design
Focuses on effectively reaching and engaging target audiences, women and needy one.
Understand social norms, gender dynamics & vulnerabilities affecting women's access to rights & services.
Norms study
(descriptive and injunctive
norms)
Analysis of
gender
dynamics within SHGs (Self-Help Groups) and broader communities
Identification of barriers and enablers for women’s empowerment and access to entitlements
Develop context-specific interventions based on research findings
Review and analysis of research findings using the ecological
framework.
Design communication strategies and interventions targeting SHGs, community
leaders,
and
stakeholders.
Tailored intervention packages for norm-shifting and capacity-building.
Develop context-specific interventions based on research findings
Review and analysis of research findings using the ecological
framework.
Design communication strategies and interventions targeting SHGs, community
leaders,
and
stakeholders.
Tailored intervention packages for norm-shifting and capacity-building.
Implement and monitor the designed interventions in pilot areas
Test communication packages and engagement strategies.
Monitor and measure changes in access to rights, incidence of GBV
(Gender-Based
Violence), and
social entitlements.
Data-driven evaluation of intervention effectiveness in real-life settings.
Expand successful interventions to wider regions.
Modify and improve
intervention strategies based on pilot findings.
Scale
interventions
geographically and institutionally within SRLM (State Rural
Livelihood
Mission) and other community structures.
Increased coverage of women with access to entitlements and reduced vulnerability to GBV.
Expand successful interventions to wider regions.
Modify and improve
intervention strategies based on pilot findings.
Scale
interventions
geographically and institutionally within SRLM (State Rural
Livelihood
Mission) and other community structures.
Increased coverage of women with access to entitlements and reduced vulnerability to GBV.
Achieve sustainable empowerment and gender equality.
Increased Knowledge &
Agency:
Women are empowered to claim their rights, access
services, and
negotiate power dynamics in their favor.
Reduced
Gender-Based
Violence:
Community-level awareness and collective action
lead to
decreased incidences of GBV.
Improved Access to
Entitlements:
Women experience greater access to social
entitlements, legal
services, and economic opportunities through SHGs and community support
systems.
1018A, Nayapalli, Bhubaneswar, Odisha, PIN-751012
+91 7250247611
0674-3514780
bsarangi@pciglobal.in
F-87, Okhla Industrial Estate, Phase -3, New Delhi - 110020
011-46058888
The Model